In the spring of 2019, we produced a one-hour prime time documentary special on skiing and snowboarding in Northern British Columbia called TRUE NORTH BC which was aired nationally on TSN / Bell Media. To accomplish this, we conceptualized a cohesive, storyline-driven narrative, intertwining location plan, and robust shot list highlighting the communities, characters and mountains of Northern BC. Our separate ski and snowboard-focused production teams worked in sync during their diverging shoots over the course of two weeks. We edited the two cohesive story lines together for the TV broadcast special but in addition the project was re-packaged for our core ski and snowboard-specific audiences and presented on our websites, social media channels and 24 pages of print magazine content. Overall it garnered 16 million+ impressions, and it’s still in rotation on TSN today.
King Snow Magazine
Forecast Magazine